Business Symposium - 'Paying for Consent'
The Saïd Business School Media and Advertising Oxford Business Network and The Reuters Institute for the Study of Journalism (RISJ) invite you to join us for an exciting conversation about content monetization.
From print journalism to mobile gaming, the accelerating pace of technological innovation brings unprecedented business challenges and opportunities to content creators across every industry, on every platform, in every continent. New digital distribution platforms offer new audiences and formats, but at the cost of the rise of free content, piracy and audience fragmentation. How does the pressure to capitalize on new technology while mitigating its risks affect how content is made and distributed? Where will revenue come from? Who stands to gain, who stand to lose? These questions, and more, will be the source of what promises to be a fascinating conversation on the fundamental issue of how we as a society inform and entertain ourselves in the 21st century.
Featured guest speakers:
· Dr David Levy, RISJ Director
· Mark Oliver, CEO, Oliver and Ohlbaum Consulting
· Professor Robert G. Picard, RISJ Director of Research
· Erin Ericson, Developer Marketing at Vodafone
· Christophe Cauvy, Digital Director, McCann WorldGroup
Cost: Admission is Free of Charge
Register to attend: Send an email with your name to firstname.lastname@example.org by Monday 14th February